Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
SEO help businesses to find new customers and promote their brand on top
pages of search engines that make easy for users to find your brand.
One of the main reasons why SEO is important is because it can help improve
your visibility and brand awareness.
SEO helps you understand your audience by targeting the right keywords.